LaM, Lille Metropolitan Museum for Modern, Contemporary and Outsider Art, Villeneuve-d’Ascq.


exhibition curators

Sophie Lévy, chief-curator
Jeanne-Bathilde Lacourt, modern art curator
Marie-Amélie Senot, assistant curator



Hugues Fontenas

assistant architect

Nolwenn Caillard

graphic design

Jérôme Saint-Loubert Bié


floor area

860 m2



80 000 € HT


completed 2012



The aim of the exhibition “The Magic City” sought to offer visitors an insight into the world of urban mythologies in the art of the 1920s and 1930s.
The scenographic design relies on the use of a one simple element (a parallelepiped) and variations (material, positioning, etc.) that accompany the flow of the exhibition. The arrangement of these easily installed elements vary from very strict (the “Manhatta” area) to more mysterious and  labyrinthine (“The Theatre of the Unconscious”).
The project relies also on the prominent use of cinema as a perfect means of immersing the visitor in the world of urban fairytales. The films are presented independently and in situations of confrontation echoing the “collage” theme recurrent throughout the exhibition (“Metropolis” and “The Big Sleep”).
Exhibition signage was designed to reinforce the urban universe using light panels similar to LED-illuminated commercial signs and posters pasted directly on the walls. The Akzidenz-Grotesk font (used throughout) and colour (exclusively black, white and grey) accentuate the feeling of being in a modernist urban world, although on a in a contemporary note.


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